The Intent-Based Leadership story

Intent Based Leadership, leadership, David Marquet, Leaders At Every Level

Effective Leadership for the 21st Century

Today’s senior executives are facing increasingly complex challenges. Issues such as precise execution, fostering team work and enabling talent have all become key competitive advantages.

How can today’s leaders keep ahead and adapt their styles and take advantage of this constantly shifting landscape? 

Well, Intent-Based Leadership is a new, unique and fast-paced leader-leader development philosophy – a shift from the traditional leader-follower philosophy – that provides solutions to our 21st century challenges.


When their captain quit, David Marquet was put in charge of the USS Santa Fe – the worst performing submarine in the entire US Navy fleet.

David already had a passion for leadership. And when he noticed the crew would do anything he said (regardless or whether it was right or wrong), he decided to turn them all into leaders. That’s when Intent-Based Leadership (IBL) was born. 


Soon, the USS Santa Fe submarine went from “worst to first”, achieving the highest retention and operational standings in the Navy –  two objectives we can absolutely relate to.

“The most empowering organisation I’ve ever seen.” – Stephen R. Covey about Santa Fe

Intent-Based Leadership helps people clearly see their worth and their potential and inspires them to see this for themselves. It creates spaces where everyone takes responsibility, where everyone enjoys the fulfilment this brings and where everyone impacts the bottom line.

From book to workplace

In 2009, David retired from the US Navy and wrote the groundbreaking book – Turn the Ship Around! A true story of turning followers into leaders.

“The best how-to manual anywhere for managers on delegating, training, and driving flawless execution.” – Fortune magazine about Marquet’s book

We’ve formed an exclusive delivery partnership with David Marquet to bring IBL to businesses in the UK and Ireland. You can now benefit from four different approaches to the model, all of which empower people at every level of your organisation – increasing your company’s productivity.

“The best how-to manual anywhere for managers on delegating, training, and driving flawless execution.” – Fortune magazine about Marquet’s book

The four IBL approaches:

  1. IBL Sonar – through our online survey, identify what might be getting in the way and find out how you can make changes to overcome issues
  2. IBL Live! – learn in real time on the job, with live feedback and coaching to help your employees to embrace IBL and become leaders
  3. Acting the IBL Way – enabling employees through one-to-ones, modules, self-learning and facilitated sessions tailored to your organisation
  4. IBL Leader-Leader Chain – a unique, practical and strategic activity to develop and create leaders at all levels

What Intent-Based Leadership can do for your organisation

What IBL can do for your organisation

Find out how you can develop your leadership style into a new agile, responsive and coherent approach and create a culture in which people are trusted and enabled to be involved in decision making by experiencing the Intent-Based Leadership revolution. 

How do I find out more?

You can chat to us about Intent-Based Leadership and the impact it can have in your organisation by calling 0131 625 0155 or emailing kirstie.armsworth@thisisremarkable.com 

Don’t forget to follow us on Twitter, @be_remarkable and LinkedIn; and join in the conversation using #MakeItRemarkable #LeadersAtEveryLevel

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